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Keywords: integration of design and marketing
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Journal Articles
Journal:
Journal of Mechanical Design
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. July 2006, 128(4): 884–892.
Published Online: December 19, 2005
...B. Besharati; L. Luo; S. Azarm; P. K. Kannan We present an integrated design and marketing approach to facilitate the generation of an optimal robust set of product design alternatives to carry forward to the prototyping stage. The approach considers variability in both (i) engineering design...
