Recent concern for the environment has caused growing attention to recycling, both using recycled materials to make products and recycling products after use. Although environmentalists may be eager to buy recycled/recyclable products, other consumers may not be so easily convinced. It may also be difficult to convince manufacturers that it is beneficial to develop green products. This paper supports a joint project between engineering and marketing disciplines to determine the cost and value of an environmentally designed product. Specifically, this paper evaluates the resources spent to manufacture a green videocassette in comparison with a standard videocassette by performing a resource analysis. This analysis estimates the cost, time and energy necessary to produce both videocassettes. This paper also compares the value of the videocassettes in terms of performance and physical attributes.

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